Who should setup a Pay for Performance program affiliate system?

Basically, anyone who wishes for any or more of the following :

• Creating brand awareness for his products or services.

• More sales.

• Tracking the performance of various advertising channels.

• More web traffic to his company's or personal website.

• Assurance that the advertisement is a well paid investment, since you only pay your affiliates for click-throughs, leads or sales.

• Creating a value-added service for his members only by offering them a Rewards/Referral program.

Well, the list above is non-exhaustible. The rule of thumb is that as long as you want more hits to your website, more customers for your business, you should setup a Pay-for-Performance program of your own.

"With a traditional ad on [television] you're buying real estate - a block of time. But you don't know how many people will show up, or how many respond positively," he said. "[Banner ads eliminate] the risk that no one shows up, because you only pay for those that see the banner, but there is still the risk they may not respond positively. An affiliate program eliminates the rest of that risk, you only pay for performance" - ZDNews

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